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“From Bland to Brand: How to Make Your Product Descriptions Stand Out”

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From Bland to Brand: How to Make Your Product Descriptions Stand Out

Product descriptions are essential when it comes to building a successful online business. Without an effective way of describing what you’re selling, you’ll struggle to persuade customers to make a purchase. When creating product descriptions, it’s important to go beyond the basic information and make yours stand out from the competition to capture your audience’s attention.


In today’s digital world, businesses need to do more than simply list the features of their products and services. Standing out from the competition requires more work than just providing basic information; your descriptions need to be creative, engaging and persuasive. If you want to grab people’s attention and inspire them to buy from your business, you’ll need to create product descriptions that are both informative and compelling.

Tips for Crafting Your Descriptions

A great product description can make all the difference to your success. But how do you write descriptions that capture your audience’s attention and encourage them to take action? Here are some tips to help you get started:

  • Create Clear and Detailed Descriptions: While it’s important to focus on making your descriptions compelling, you also need to include the basic product information so that customers know exactly what they’re getting. This includes details such as size, color and material. Make sure that your descriptions are clear and concise, as this will help to reduce the number of questions customers have before they make a purchase.
  • Capture the Benefits: Rather than just outlining the product features, try to focus on the benefits that your customers will experience when they purchase from you. For example, if you’re selling a jacket, make sure to focus on the practical and aesthetic benefits, such as being warm and stylish.
  • Use Unique Language: It’s essential to avoid generic and clichéd language when it comes to writing product descriptions. Instead, make sure to use language that is creative, engaging and specific. Try to avoid jargon and industry terms, as this could make it more difficult for customers to understand what you’re selling.
  • Avoid Overselling: High pressure sales tactics are rarely successful in the modern world. Instead, try to focus on communicating the value of your product and the positive experiences customers will have when they purchase from you. Be careful not to exaggerate or make false claims, as this could impact your credibility.
  • Try Out Different Styles: Everyone has a different writing style, so don’t be afraid to experiment. Whether you prefer a formal or informal tone, try to find the right balance between style and substance. Additionally, consider using videos or images to add visual appeal to your product descriptions.


Crafting an effective product description is an important part of any successful online business. By using the tips outlined in this article, you can start to create descriptions that are both creative and informative, and stand out from the competition. With a little bit of effort and some practice, you’ll be able to develop descriptions that capture your target audience’s attention and ultimately help to boost sales.


Lawson, A. (2020, June 12). From Bland to Brand: How to Make Your Product Descriptions Stand Out. Retrieved October 6, 2020, from

Batulic, M. (2017, October 4). How to Write a Product Description That Converts. Retrieved October 6, 2020, from