Introduction – Benefits Over Features, Writing Winning Product Descriptions
When it comes to selling products, it is not all about the features. Product descriptions that focus on the benefits of the product are more likely to make the sale and build mass appeal for your brand. But, how do you write effective product descriptions that emphasize the benefits rather than simply showcasing the features?
This article is designed to equip you with the skills and strategies you need to create product descriptions that emphasize the benefits. From understanding the different approaches to showcasing the product’s features to honing in on the benefits, this article looks at how to write effective product descriptions with a focus on the benefits they can bring.
Highlighting Benefits in Product Descriptions
One of the main mistakes companies make when writing product descriptions is to simply list the features and technical specifications of the product. This does not give any potential customers an idea of why they should buy the product or what it can do for them. To create product descriptions that engage with the target audience, product descriptions should focus on the benefits of the product rather than simply showing what the product can do.
A great method for showcasing the benefits of the product is to imagine yourself as a customer and highlight what the product itself can do for the customer. For example, if you are selling a new laptop, don’t just focus on the technical specs and what materials have been used. Give potential customers an idea of how the laptop can help them in their day-to-day lives.
Focus on the Customers and Emphasise the Benefits
The most effective product descriptions focus on the customers and the benefits they can get from the product. For example, if you’re writing a product description for a laptop, don’t just talk about the features. Craft your description to entice potential customers by emphasising how the laptop can boost their productivity, manage their workload more efficiently or whatever other benefit they can get from the laptop.
Also, when you focus the product descriptions on the customer, the key message should be to give the customer an idea of why they should choose your product. Highlight the key selling points for your product, let the customers why it is the perfect choice for them.
The Power of Storytelling
Another great way to emphasize the benefits of products in product descriptions is through storytelling. A great story can engage customers and bring the product to life. Storytelling can also be used to emphasize the benefits of a product by focusing on the customer experience.
When creating a story, make sure to focus on the features and benefits of the product. Show how customers can use it to facilitate their lives and how it can provide tangible benefits. Also, make sure to focus the story around the customer and their individual needs. This makes it more personal and gives customers a better understanding of the advantages of the product.
Conclusion – Crafting Engaging and Effective Product Descriptions
To create product descriptions that emphasize the benefits of a product, it is important to focus on how the product can help customers. This can be done through highlighting the features and also using storytelling to show how the product can make their lives easier.
By understanding your target audience and what benefits the product can bring to them, you can create engaging product descriptions that focus on the customer and the benefits that the product can bring.
References
1. Samuels, B. (2021). Beyond the Features: How to Write Product Descriptions That Highlight the Benefits. [online] Entrepreneur. Available at:
2. Effron, P. (2019). How to Write Product Descriptions That Turn Visitors Into Buyers. [online] WordStream. Available at:
3. Lapointe, N. (2020). How to Write Product Descriptions That Sell. [online] Groove. Available at: