11 Proven Hacks to Increase Ecommerce Conversions
The ecommerce industry is on the rise and is expected to continue to grow in 2021. To stay ahead of the competition, businesses need to have an effective strategy to convert visitors into customers. This article will provide 11 proven hacks that businesses can use to increase ecommerce conversions in 2021.
1. Optimize Your Site for Mobile
The first hack to increase ecommerce conversions is to optimize your site for mobile. With mobile devices accounting for over half of all online shopping visits, it is essential for businesses to make sure that their website is optimized for mobile. This means having a responsive design, fast loading speeds, and clear navigation. This will help ensure that customers have a positive experience when visiting your site on their mobile device.
2. Offer Free Shipping
Another way to increase ecommerce conversions is to offer free shipping. Studies have shown that providing free shipping can increase conversions by up to 44%. Customers are more likely to make a purchase if they know that they will not have to pay extra for shipping.
3. Create a Loyalty Program
Creating a loyalty program is a great way to increase ecommerce conversions. Loyalty programs provide customers with incentives to return to your store and make additional purchases. This could include rewards points, discounts, or free shipping.
4. Offer Multiple Payment Options
Offering multiple payment options is another way to increase ecommerce conversions. Customers are more likely to make a purchase if they have the choice of multiple payment methods. This could include credit cards, PayPal, Apple Pay, or other payment options.
5. Utilize Social Proof
Utilizing social proof is another effective way to increase ecommerce conversions. Social proof is a form of marketing that relies on the power of word-of-mouth and customer reviews to influence potential buyers. By displaying customer reviews, product ratings, and other forms of social proof, businesses can increase their conversions.
6. Provide Live Chat Support
Providing live chat support is a great way to increase ecommerce conversions. Live chat allows customers to ask questions and get help in real-time. This helps create trust and builds relationships with customers, which can lead to more conversions.
7. Promote Your Products on Social Media
Promoting your products on social media is another way to increase ecommerce conversions. Social media is a great way to reach potential customers and generate more interest in your products. By creating engaging content and running targeted ads, businesses can direct customers to their website and increase conversions.
8. Use Targeted Ads
Using targeted ads is another way to increase ecommerce conversions. By targeting customers based on their interests and demographics, businesses can ensure that their ads are reaching the right people. This can help increase the chances of a successful conversion.
9. Optimize Your Checkout Page
Optimizing your checkout page is another important way to increase ecommerce conversions. The checkout page should be easy to navigate and should include features such as one-click checkout, guest checkout, and trust seals. This will help ensure that customers have a smooth and secure checkout experience.
10. Offer Product Bundles
Offering product bundles is another effective way to increase ecommerce conversions. By bundling related products together, businesses can offer customers a better value and make it easier for them to find what they are looking for.
11. Use A/B Testing
Finally, businesses should use A/B testing to increase ecommerce conversions. A/B testing involves testing different versions of a website to see which one performs better. This can help businesses identify which elements of their website are working and which ones need to be improved.
Are you looking for an effective business strategy that converts? Implement these winning strategies to accelerate the growth of your business in 2021.
Implementing the right business strategies can be the key to success in 2021. To maximize conversions and accelerate the growth of your business, businesses should:
- Optimize their site for mobile.
- Offer free shipping.
- Create a loyalty program.
- Offer multiple payment options.
- Utilize social proof.
- Provide live chat support.
- Promote products on social media.
- Use targeted ads.
- Optimize the checkout page.
- Offer product bundles.
- Use A/B testing.
By implementing these 11 hacks, businesses can increase their ecommerce conversions and accelerate their growth in 2021.
Conclusion
In conclusion, businesses need to have an effective strategy to convert visitors into customers. By implementing the 11 hacks discussed in this article, businesses can increase their ecommerce conversions and accelerate their growth in 2021.
References
1. “Mobile Commerce Statistics 2020”, Statista, https://www.statista.com/topics/3291/mobile-commerce/
2. “Research: Free Shipping Makes Customers Buy More”, Big Commerce, https://www.bigcommerce.com/blog/free-shipping-research/
3. “The Benefits of a Loyalty Program”, LoyaltyLion, https://www.loyaltylion.com/blog/benefits-loyalty-program
4. “7 Tips for Optimizing Your eCommerce Checkout Process”, Shopify, https://www.shopify.com/blog/ecommerce-checkout-process
5. “What is A/B Testing and How to Use it to Optimize Your Ecommerce Site”, Crazy Egg, https://www.crazyegg.com/blog/ab-testing/